The Relationship between Existing Autonomous Vehicle Development Practices, Consumer Expectations, and Regulatory Requirements
École des Ponts Business School, France, 2021
Abstract: Several startups and established automobile manufacturers are working on Level 4 and Level 5 fully autonomous vehicles. However, despite many technological advancements, market availability may be decades away in some cases. Further complicating the development processes is that some autonomous vehicle hardware and software developers may lack an understanding of the relationships between regulatory requirements, consumer expectations, and existing autonomous vehicle development practices, leading them to use design approaches that may eventually fail to meet regulatory certification or consumer requirements. Therefore, the purpose of this quantitative non-experimental descriptive study was to examine the relationship between regulatory requirements, consumer expectations, and existing autonomous vehicle development practices as perceived by hardware and software developers working on self-driving cars. The population consisted of autonomous driving technology software and hardware developers who are developing fully autonomous driving technologies. The theory of dynamic capabilities formed the basis for this study with its focuses on processes, positions, and paths, as well as reliability and imitability of organizational positions and processes with an emphasis on achieving sustainable competitive advantages, all of which are also essential benchmarks when designing autonomous vehicle technologies. The study found that the majority of autonomous vehicle developers believed their development practices help them meet regulatory requirements and consumer expectations, even though the current literature suggests that regulations and consumer expectations lack a precise definition, which would make alignment with certainty impossible. Therefore, this study concluded that autonomous vehicle developers should aim to understand regulatory requirements and consumer expectations better, and policymakers should develop binding regulations quicker for better guidance and market introduction.
